Your specialist for toys, sport and leisure.

THE TOY COMPANY is a reliable partner to its customers on their procurement projects in the promotional field and also supports retail brands. THE TOY COMPANY also acts as a contracted manufacturer:

as the customer, you develop a product and we manufacture it in line with the strictest quality and safety requirements exactly the way you want it. Our core area of expertise lies in finding signature solutions that are right for you and the market you serve.

You're in safe hands with us.

Quality and safety are our passion.

Specific solutions for every customer's wish.

THE TOY COMPANY offers its customers tailor-made solutions and concepts when it comes to toy, sport and leisure items - and this goes both for specialist trade as well as the non-food sector in grocery retail. We also have 12 established brands of our own for you, such as Spielmaus Wood, Splash & Fun and Outdoor Active. Why not get to know us better?

Since THE TOY COMPANY was founded in 1999, our business has focused on ensuring the quality and product safety of our goods. Our extensive catalogue of measures, a team of highly qualified experts in product safety, based in Hong Kong, as well as our own team of experienced inspectors in China, ensure the utmost safety and quality of our products - we guarantee it!

We have our finger on the pulse in the heart of Hong Kong.

We know the markets because we’re there.

Our presence on the biggest procurement markets enables us to respond directly to the varied needs and wishes of our customers and to make those needs and wishes come true. THE TOY COMPANY has its head office in Cheung Sha Wan, one of Hong Kong’s most contemporary districts. International fashion and product designers, as well as star chefs from all around the world regard this part of Hong Kong as a source of inspiration for their new creations. Our showroom is located on the 31th floor of Global Gateway Tower, Cheung Sha Wan's most famous building.

Thanks to our location, we are close to market developments as they happen, enabling us to respond to these both quickly and professionally.

This ability is reinforced greatly by our wide network of procurement offices, including in Shenzhen, Ningbo, Shanghai (PR China), Ho Chi Minh City (Vietnam), Dhaka (Bangladesh), Pune (India) or Karachi (Pakistan). We are constantly picking up on new products or developing new goods - which means our portfolio is always adapting to the latest trends. Our experts test our products day in, day out locally - to ensure that our demands for quality are met 100 percent.

Next time you’re in Asia, stop by and form your own impression of the 1,000-plus products that make up our displays. We look forward to seeing you!

Bringing fun and enjoyment is our declared goal - for our customers and our suppliers.

Mission – We seek out change and are always ready to forge new pathways. Our passion for innovation allows us to break with convention and motivates us every day to push the world of retail dynamically forward.

Promise – We create innovative, simple solutions for the increasingly more demanding, complex world of retail in order to inspire our customers, partners and service providers time and time again. The engine behind our strong willingness to adapt lies in our efforts to create stability, which safeguards the sustainability of our company in the long term.

Vision – As a prototype of the flexible, forward-looking trading firm, we rank in the industry among the pioneers of sustainable commerce for the future.

Actting for tomorrow.


motivated / passionate / entrepreneurial

We work at the highest level in every sector. Full of motivation and enthusiasm, we seize the initiative and drive the world of trade forwards. Quality, professionalism as well as our market and goal-oriented behaviour shape the way we think and act.


perceptive / independent / innovative

Retaining the value of our company over the long-term is the nub of our independence. Our sights are therefore fixed firmly on the future to ensure tomorrow's innovative solutions. If we see opportunities to strengthen the company, we take them. We treat partners and clients with respect.


positive / optimistic / courageous

Our success is based on the strong motivation shown by all the employees of the Wünsche Group. We translate "dynamic" as a "passion for new challenges", which are tackled and overcome in a confident and effective fashion – our work inspires us.


reliable / authentic / cooperative

Communication is clear and straightforward – getting to the point without the unnecessary waffle. This authenticity makes us unambiguous. At the same time we treat everyone with respect, since our reliability is based on fairness and trust.

We leave no wish unfulfilled.

THE TOY COMPANY takes care of all its customers along the entire value-added chain - from the initial idea to the finished product ready to ship. Since it was founded in 1999, our company has developed to become one of the 20 largest toy manufacturers on the German market.

With our head office in the heart of the vibrant Hong Kong district of Cheung Sha Wan, we are always close to the latest market developments. This means that we can meet even the most unusual sourcing requests from our customers - with high quality standards and guaranteed product safety. Whether it be procurement in promotional areas, support of retail brands or contracted manufacturing in line with your wishes - we are your perfect business partner.

When it comes to sourcing promotional products, we know what we're doing.

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Hong Kong Office:
31/F, Global Gateway Tower
63 Wing Hong Street, Cheung Sha Wan
Kowloon, HONG KONG  

Tel:         (852) 2274-8886
Fax:        (852) 2721-7062